Community-Driven Outcomes -- Ike Nwabah // Higher Logic
Ike Nwabah, Senior Director of Marketing at Higher Logic, talks about everything you need to know about community-based marketing. In a lot of ways, B2B has been adopting the methods of B2C when it comes to customer relations and management. As evidenced by the uptick in community building in the B2B space, there\u2019s an understanding that branded communities can be leveraged for a variety of functions and outcomes by B2B organizations. Today, Ike discusses community-driven outcomes. Show Notes
Connect With:
- Ike Nwabah: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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