Best Practices For Fast Marketing Innovation -- Oren Greenberg // Kurve.io

Published: Dec. 1, 2020, 1 p.m.

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In our second episode with Oren, we discussed who are the 800-pound gorillas in the martech room, how much overall traffic they cover and how the remaining 2% compete for the end traffic of their domains. We also talked about the fragmentation in the martech industry and how categorizing it poses a difficult challenge. Show Notes

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