B2B Attribution & The Model Behind Customer Acquisition - Scott Vaughan // Integrate
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Today is the second part of our conversation with Scott Vaughan, CMO at Integrate, discussing one of the most debated facets of digital marketing: Channel Attribution. Integrate provides enterprise B2B companies with a software automation layer that ensures their customers get clean and intelligent data for their sales and marketing efforts. Aside from his current role at Integrate, Scott is a regular contributor for outlets such as MarTech Today and CMO Today, and was named a top MarTech Influencer in 2017. Yesterday, Scott shared his views on the role of attribution in a marketing organization, and today we\'re going to continue that discussion focusing primarily on what attribution means in the B2B space. Show Notes
Connect With:
- Scott Vaughan - Website // Linkedin // Twitter
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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