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Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Consumers today have come to expect personalization when dealing with businesses, but if you don\\u2019t have the right content to solve their problems, they\\u2019ll move on to the next website. Content marketing\\u2019s biggest issue currently is that content isn\\u2019t being used effectively to push prospects through the buyer journey. Today, Randy discusses how to avoid the go-to-market trap. Show Notes
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