Applications of Device Location for Marketing // Apu Kumar -- Location Data
b'
Today we\'re going to discuss the controversial topic of how marketers can use device location data. Joining us is Apu Kumar, Founder of LotaData, a "People Intelligence" AI platform and real world movement graph for apps, cities, brands, and businesses. Prior to his current role leading LotaData, Apu has held both product management and business development roles at Cnet and HP and most recently he was the SVP of a gaming company called GamePop. Today, Apu is going to tell us what device data marketers can access and how it can and should be used. Show Notes
Connect With:
- Apu Kumar: Website // Linkedin // Twitter
- The MarTech Podcast: Email // Linkedin // Twitter
- Benjamin Shapiro: Website // Linkedin // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
'