Account-Based Experience (ABX) vs ABM -- Justin Gray // Shift Paradigm
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Justin Gray, Chief Commercial Officer at Shift Paradigm, discusses why ABM is not just good B2B marketing. If the pandemic showed us anything, it\\u2019s that clients will leave your company for a better one when there\\u2019s a misalignment between their goals and a company\\u2019s perceptions of those goals. Ideally, it\\u2019s critical to understand who your customer is and their goals, to provide a highly personalized and customized service to them. Today, Justin talks about the difference between account-based experience and ABM. Show Notes
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