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This week we\'re going to look into the predictive analytics crystal ball to see what the upcoming year has in store for the MarTech community. Each day this week we\'re going to publish an episode that discusses a high level prediction that will influence how you plan, operate and evaluate your marketing plans for the year of 2020. Joining us is Oisin Hurley, the Chief Technology Officer at Swrve, a sponsor of the MarTech podcast and a platform that enables brands to connect their customers with relevant messages in real time with live data at scale. In today\'s episode, we discuss why the margin for error will continue to shrink for brands that aren\'t willing to adapt to new bars for delivery. Show Notes
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