Digital ads are disappearing, seriously denting revenue for Big Tech
Host Molly Wood speaks with Sara Fischer, a media reporter at Axios, about the state of the digital advertising industry. Usually, Fischer said, the ad industry as a whole grows along with U.S. GDP, with the digital segment outperforming. Since the economy has gone south during the coronavirus pandemic, the digital ad industry’s initial 2020 growth estimate of 12% has dwindled to 4%. Yet even its shriveled prospects look good relative to other media.