Marketing can be difficult, time consuming, overwhelming, confusing and for many of us there’s a significant level of vulnerability that goes with it. So why do it? Often we’re told marketing is all about increasing our income, profit etc and I’m all for that. As a health practitioner you deserve to be wildly profitable, after all think about the value that you bring to the community. Here’s the tricky thing though…income is rarely a good motivator (unless we’re on the poverty line). On this episode I share a bigger reason for you to be marketing. I think you’ll find this helpful. Listen now. Thanks for all you do. Keep saving lives. Angus See omnystudio.com/listener for privacy information.