056: For Goodness Sake, Get Excited About Your Offer!
I got asked at a conference the other day, \u201cWhy do you think launches just aren\u2019t performing like they used to?\u201d I looked to the person who asked the question and I said, \u201cAre you kidding me? The launches that I\u2019m involved with are crushing it!\u201d So, what\u2019s the difference? Well, I\u2019m going to share with you one thing that you have available to you that cost you nothing and yet it is ridiculously powerful in all of your marketing. That\u2019s coming up in this episode.
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