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Last year, a mobile accessories brand with a very diverse range of products was struggling to drive growth. 

Their customers ranged from a teenager to 60 year olds, from a high flying traveler to a student, cutting across genders, interests, towns and all possible segmentations.

This is the story of using a simple survey to crack the problem and create personalised ads to capture the market and become the largest player in the market.  Learn about the behind-the-scenes story in this episode, and if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales