Loyalty is a great thing. Any business would be lucky to build up a constant and loyal following. But what happens when your loyal customers are getting older and you need new customers to inject new life into your business? Is it possible to attract new customers when you\u2019ve neglected them for so long by catering to your shrinking loyal base?
We get an email from a listen who has just that problem as he takes over his parent\u2019s business.