Would a White Paper Help Your Company?
A white paper is a long-form document (typically 2500 to 3000 words) that is used mostly in the business-to-business (B2B) space. It is typically an in-depth report on a specific topic that explains a particular problem and provides a solution. A well-researched and well-written white paper can be a great opportunity to demonstrate your organization\u2019s knowledge and expertise and can, when used effectively, help you generate leads, increase sales, convert prospects into customers and improve brand awareness.\xa0
\n\nIn this episode, we\u2019ll cover how to determine if your company would benefit from creating a white paper and, if so, how to get started.
\n\nTune in to learn:
\n\nWhat a white paper is and isn\u2019t
\n\nHow to know if creating a white paper is right for your company
\n\nWhy a white paper takes 12 to 14 weeks to deliver
\n\nHow to determine if you\u2019ll need help writing a white paper
\n\nWhat pitfalls you might face on the road to creating a white paper
\n\nHow to maximize the value of your white paper through proper promotion
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