Why Your Small Business Should Have an Email Newsletter

Published: Aug. 8, 2022, midnight

Email newsletters are the daily, weekly, monthly, or quarterly newsletter you receive from a company. Some of them are full of deals, others of announcements, others share tips or case studies, and others dive deep into one topic.\xa0

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There are many ways to set up your newsletter. The key is to determine the best style, content and cadence that works for you and your ideal customers. And, most importantly, to keep sending regularly. Today\u2019s episode is all about email newsletters for small and medium businesses.\xa0

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Tune in to learn:

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Why your business should consider starting a newsletter if you don\u2019t already have one.

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How to determine where to start when creating an email newsletter.

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How frequently you should send your newsletter.

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How to decide the best format and content types for your newsletter.

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Why businesses tend to stall on sending out their newsletter regularly and how you can avoid this pitfall.

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What easy and/or free email newsletter software systems exist and why you should use one.

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How to use newsletter analytics to help determine if a newsletter is a useful tool for your business.