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Anyone who has worked in a large organization understands that there\u2019s often tension between sales and marketing.\xa0 The sales people complain about the quality of leads they get, where their tradeshow booth is located, or the lack of sales support materials to help them land customers.\xa0\xa0

At the same time, the marketing team sends what they believe are highly qualified vetted leads and think they have equipped the sales team with the materials they need to help move customers through their buying journey.\xa0\xa0

Often there can be built up animosity between the two camps. But marketing and sales are each vital and are part of the same continuum, the customer\u2019s buying journey. Join us for this episode to learn how you can ensure your sales and marketing teams are working together to maximize your efforts to move customers through the entire buyer\u2019s journey.

We\u2019ll discuss:

Whether sales and marketing generally have different goals and thus different priorities.

How a divide between your sales and marketing teams can impact your small or medium-sized business.

Signs that indicate a problem between your sales and marketing efforts.

The difference between the customer buying journey and the sales process most businesses are familiar with.

A framework for a buyer\u2019s journey that is on a continuum from the buyer\u2019s perspective and how it can help you combine your sales and marketing processes.

What sales support or sales enablement is and why it is important in the customer\u2019s buying process.\xa0

Common examples of sales support that a marketing team or agency could provide.

What you as a business owner can do to help align your sales and marketing teams.\xa0