Why Your Business Needs a Marketing System
Systems are everywhere in your business. You have accounting systems, service delivery systems, customer management systems, human resources systems and more. Even your facilities run on systems\u2013think security, heating, ventilation and cooling systems.\xa0\xa0
\n\nIn the same way, you need a marketing system. Marketing has become a complex dance of numerous strategies, tactics, tools, platforms, and best practices, with expertise needed to not only perform the work but to truly make it work for your business. In the midst of this challenging environment the concept of a systematic approach to marketing has risen as the answer to aligning all your marketing efforts to get maximum results.\xa0\xa0
\n\nIn this podcast we'll explore what a marketing system is, why you need one, what it looks like in real businesses and what the results are. Listen as we explore this topic that could radically help your business.
\n\nWe\u2019ll discuss:
\n\nThe general definition of a system and how that definition plays out when discussing marketing systems.\xa0
\n\nHow a marketing system works.
\n\nThe different parts and subsystems that are often part of a marketing system.
\n\nWhy your business needs a marketing system (and what happens when you don\u2019t have one or your system isn\u2019t working).
\n\nThe elements your marketing system needs to ensure it\u2019s working optimally.
\n\nThe concept of \u2018force multiplier\u2019 and how it applies to a marketing system.
\n\nWhy so few businesses have a marketing system in place.
\n\nWhether a marketing system does really produce better results.