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If I asked you to tell me the difference between your company and your closest competitor, would you be able to clearly articulate that difference? If not, you\u2019re not alone. This is where customer interviews come in. The responses you receive from quality customer interviews can help you better articulate your company\u2019s differences and craft messaging that really resonates with your target audience by speaking directly to them using the language they use.\xa0

Have you included customer interviews in your marketing strategy efforts? If not, tune in to this episode to learn how to get started.\xa0

Our marketing guides will walk us through the following:

What customer interviews are and are not (hint: they are not testimonials or online reviews)

Why you should include customer interviews as part of your marketing strategy work

What kinds of questions should be included in customer interviews

What to do with negative responses\xa0

Why it\u2019s important to have a third party interview your customers instead of you or your team