Podcasts Business Marketing Guides for Small Businesses Where Does Marketing Stop and Sales Start? How Responsible is Your Marketing Team for Company Sales?

Where Does Marketing Stop and Sales Start? How Responsible is Your Marketing Team for Company Sales?

Published: Nov. 8, 2021, midnight

Today we\u2019re talking about marketing and sales. Particularly where marketing stops and sales starts...or should start.

\n\n

We\u2019ll discuss why the marketing/sales hand-off is a hard thing to do in many companies.

\n\n

And what to do about it.

\n\n

On our panel today we\u2019ve got five experienced marketing consultants all with different views and experiences on this topic and we\u2019ll share what has worked and what hasn\u2019t.

\n\n

Say it with me LEADS DON\u2019T MEAN SALES...you still need to qualify and close your leads\u2026.

\n\n

Two of us on the panel, myself and Dan, have incorporated sales experts into our own offering so that we can offer sales and marketing services to clients and we\u2019ll discuss how that is working out for our clients.

\n\n

We\u2019ll get the point of view from the other side of the desk with Paul and Ken hiring a sales team for their agency.

\n\n

And we\u2019ll get Ian\u2019s common sense approach to it all.

\n\n

It\u2019s a full show. Listen in!

\n\n


\n\n