What Every Good Landing Page Needs: Dont Miss These Key Elements
The experience a potential customer has when they arrive at your landing page may be their first impression of your brand. And first impressions, especially negative ones, tend to stick. Research shows you only have about seven seconds to make that first impression a positive one before your visitors decide to leave your website.
\n\nLanding pages play a key role in conversion\u2013they are all about getting visitors to take action\u2013and as such they warrant different design considerations. In today\u2019s episode, we\u2019ll look at the key elements every landing page needs and how to design your landing pages to actually convert.
\n\nCheck out the episode as we discuss:
\n\nWhen you should consider using a landing page.
\n\nHow long a landing page should be.
\n\nSome big mistakes we see businesses making when using landing pages.
\n\nThe importance of having a clear message and a clear call to action on your landing pages.\xa0
\n\nWhether or not your landing page should include navigation.
\n\nWhat A/B testing is and what 5 key landing page elements you should A/B test.\xa0
\n\nIf and where you should include social proof or authority on your landing pages.
\n\nHow to write a great value proposition.
\n\nThe role of the lead magnet on landing pages.\xa0
\n\nHow much information you should collect from the person claiming a lead magnet.
\n\nCustom \u201cThank You\u201d pages for visitors after they take action.
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