What A Core Difference Is And Why Your Business Needs One
Are you a plumber? And are you the same as every plumber or do you do things better than every other plumber? Are you a business coach that's the best at what you do? Are you a dentist that uniquely serves your marketplace? Whatever your business is, there\u2019s likely at least one thing that differentiates you from all the other businesses offering the same or similar products or services. The question is, do people looking for your product or service know about this core difference?
\n\nOn today\u2019s episode, we\u2019re looking at the foundational topic of core differences\u2013why your business needs one, how to go about creating one, and how to leverage it powerfully in your business.\xa0
\n\nWe\u2019ll look at:
\n\nWhat a core difference is.
\n\nWhy your business needs to identify and establish a core difference.\xa0\xa0
\n\nHow to determine what your core difference is.
\n\nHow to create your core difference.\xa0
\n\nThings to avoid when creating a core difference.\xa0
\n\nWhere and how you can leverage your core difference in your marketing.
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