Web Analytics For Small Businesses: What to Track and What it Means
Are you wondering if your small business needs web analytics? If you have a website, then yes, you need web analytics. Web analytics gives you insight into the performance of your website and is a valuable tool for any company with a website. Exploring your web analytics can help you understand how your website\u2019s visitors behave once they\u2019re on your site, who your audience is, where they\u2019re from and how they found your site. You can also see what your most popular content is and what might be driving people away.\xa0
\n\nWe know web analytics can feel confusing or overwhelming, so in today\u2019s episode we\u2019ll demystify things a little bit to help you get started. We\u2019ll share what types of metrics to track, what those metrics mean and what tools you can use to help.\xa0
\n\nTune in to learn:
\n\nWhat web analytics is and what kind of information web analytics tools can help you track.
\n\nWhat type of metrics a small business should track.
\n\nWhat some of the best web analytics tools available are.
\n\nWhat the best user metrics to track are and what they mean.\xa0
\n\nWhat behavior metrics are, which ones are ideal to track and why, and what they can tell you.
\n\nWhat acquisition and conversion metrics are and why they matter.
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