Using Geofencing to Steal Your Competitors Customers
We talk about how to use geofencing to steal your competitors' customers. There are actually ethical ways that advertisers can target their competitors to get new customers. Topics we discuss:
\n\n- What is geofencing and how is it different from just advertising in target-specific geographies?
- Where do these ads display?
- Can you do geofencing using Facebook?
- Who are these ads most effective for?
- Is it possible to go back in time and advertise to people who were in my geofenced area before I started my campaign?
- Are there other ways you can target your competitor's potential customers with ads besides geofencing?