TikTok and Facebook Ads with Expert Jon Loomer
Jon Loomer is an accidental marketer and advertising educator who launched jonloomer.com in 2011 after two layoffs. He found a niche in advanced Facebook advertising beginning in 2012. His experience with Facebook goes back to his years with the NBA when the league partnered with Facebook in 2007. Jon\u2019s business is built around educating advertisers on the tools, skills, and strategies that they need to succeed. He is now in the process of adjusting his business and brand to the ever-changing landscape, focusing more on short-form video via TikTok and Reels, no matter how uncomfortable that may make him.\xa0
\n\nWhile Facebook Ads remain important to many businesses, the rise and importance of TikTok Ads can\u2019t be ignored.\xa0 Check out today\u2019s episode to hear Jon\u2019s perspective on both Facebook and TikTok Ads and how to do them well.\xa0
\n\nJon shares:
\n\nHow the Facebook Ad Landscape has changed over the last year.
\n\nThe biggest mistakes he sees businesses make when running Facebook Ads.
\n\nWhat a small business should do to get the most out of Facebook Ads.
\n\nWhat form of Facebook Ads get the best results for most businesses today.
\n\nThe importance of \u2018getting real\u2019 about your ad budget.\xa0
\n\nHow to know what the right FB or TikTok Ad budget should be for your small business.
\n\nHow you can use Facebook Ads to build a funnel and move people from awareness to consideration to conversion.\xa0
\n\nHow TikTok Ads work and how you can begin creating them.
\n\nHow to you create custom audiences in TikTok.
\n\nWhy pivoting to short-form video has been important and how a business can start doing short-form videos for ads.\xa0