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To lay the groundwork for our discussion in this episode, when we talk about marketing experts, we mean those people who have a talent or expertise in ONE THING that you are hiring them for ...some examples could be\xa0

• a web developer
• content writer
• graphic designer
• email marketing expert
• photographer - specific experts you need to get your marketing work out the door.

When we talk about a marketing team, we mean a coordinated group of people who are hired to work as your marketing team and these are typically an outsourced team. It may be you have a fractional CMO who brings his or her team to ensure all the strategies are implemented. It could be a consultant who sells your company a year-long engagement of marketing services.

The difference being that with the marketing experts, you the business owner are doing all the quarterbacking and strategizing to get all these experts to deliver what you need on time, on budget, on strategy.. When you hire the fractional CMO or the consultant with the program, they typically come with a team ready to implement and they handle the quarterbacking, coordination and alignment of the work to execute your marketing strategy.

So with both options being used by millions of businesses all over the world, one has to be better than the other right?

We\u2019ll discuss and help you figure out the best option for your business. Tune in!