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Today\u2019s episode is about the Marketing Hourglass. The Marketing Hourglass is similar to the sales funnel but starts before a potential customer would be considered a prospect and continues two steps after the sale. The Marketing Hourglass is a practical way to understand how your customers become your customers and what type of marketing and content you can provide at each stage. It provides a lot of clarity to the marketing madness you may find yourself in.

If you\u2019d like to learn how understanding the Marketing Hourglass framework could help your small business, tune in to this episode.

We\u2019ll explore:

The five stages of the Marketing Hourglass\u2013Know, Like, Trust, Try, Buy, Repeat, Refer\u2013 and different marketing tactics and content that can be used during each stage.

How using the Marketing Hourglass framework can help you build an overall strategy and launch a product or campaign.

How the Marketing Hourglass can help you create an end-to-end customer journey.