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You know, all too often, we go through the motions of marketing and sales without taking a moment to reflect on WHY we are doing what we do. Sure, we blog. We optimize. We post and tweet. We build. We meet. But what does it all MEAN?

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So today, we\u2019re going to help you take a step back from the day to day, stop going through the motions and ask: Am I still helping who I want to? Does my mission still have meaning? Do my people still believe that?

Items we discuss:\xa0

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How often do you think a company should take a step back and say, \u201cAre we still who we are and want to be? What do we stand for? Has that changed?\u201d

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Thinking of the website as a home base for the brand, if things need to evolve with the company\u2019s larger purpose, does this tend to result in a whole new site revamp or are we talking more of a change to the About Us page?

We often see that the company CEO\u2019s values become the company\u2019s values. Are there any fundamental flaws with this direction, do people just have to \u201clive with it\u201d or is there a more, all-inclusive way to come to a collective?

As a business owner, am I still doing what I wanted to do?\xa0

Join in for an insightful discussion.