Online lead generation, or paid lead generation
How to generate more leads for your business, at a high return on investment is important for every small business. Today we will cover:
\n\n- the difference between \u201csearch engine optimization\u201d and \u201csearch engine marketing\u201d
- components of building & launching a successful Google Ads search campaign
- where should you send people to from your ads
- common mistakes or opportunities for improvement
- what should a business do in terms of follow up
- what the keyword match types are
- and more...