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When many people think of SEO, they think of what is called on-page SEO. On-page SEO is the practice of optimizing certain elements on your web pages to rank higher on search engines and be found more easily by your potential customers\u2013think content, headlines and headers, image optimization, title tags, meta descriptions, structured data, etc.

If you want your page to rank, however, you\u2019ll need to look at more than just on-page SEO. In today\u2019s episode, we\u2019ll be discussing off-page SEO\u2013what it is, why it\u2019s important, and how to use it to improve your site\u2019s visibility.\xa0\xa0

Tune in to learn how you can get started.\xa0

We\u2019ll discuss:

What off page SEO is and why it\u2019s important.

What link building is and why it is a vital part of off-page SEO.

What the difference between link building and off-page SEO is.\xa0

How you can use press releases and guest posting as part of your off-page SEO strategy.

How brand building can be an off-page SEO tactic.