John Jantsch Book Interview - The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth
John Jantsch of Duct Tape Marketing fame drops by for a lively interview about his latest book.
\n\nThe Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth is available widely in bookstores and online.
\n\nThe Guides interview John who continues his practical advice for business owners.
\n\nIt is more difficult than ever for businesses and marketing professionals to cut through the noise to create relationships with their customers.
\n\nOrganizations that focus on converting their customers to members and helping them achieve the lasting transformation they are seeking rather than simply offering the transaction of the moment are winning.
\n\nThe Ultimate Marketing Engine\xa0promises to teach readers how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in\xa0Duct Tape Marketing\xa0and honed over three decades of working with thousands of businesses.
\n\nIntroducing the Customer Success Track
\n\nThe Ultimate Marketing Engine\xa0introduces an innovative new approach to marketing strategy that will transform how owners view their business, their marketing and perhaps, even how they view every customer.
\n\nWe covered:
\n\n- Why strategy must come before tactics.
- How to narrow your focus and choose only ideal customers.
- Why no one wants what you sell \u2013 and what they actually want.
- How to use story and narrative as the voice of strategy.
- How to construct the perfect customer journey.
- How to grow your business with your customers.
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