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Today\u2019s episode is all about holiday promotions. When we think of holiday promotions, what comes to mind for most of us are B2C or other consumer-facing promotions. Which makes sense. For retailers, the holiday season truly is \u201cthe most wonderful time of the year\u201d \u2013most retailers make 30% of their annual sales in the last few weeks of the year.

Many B2B companies, however, completely gear down during the holiday season, assuming there are no sales to be made or value in marketing during the holidays for their business. But what if this assumption is incorrect? What if B2B businesses are leaving money on the table by sitting on the sidelines during the holidays?

In today\u2019s episode we discuss holiday promotions for B2B businesses\u2013what\u2019s worth it, what\u2019s not and how non-consumer-focused businesses can make the most of the holiday season.

We look at:

Why holiday promotions can be difficult for B2B businesses.

How, if done right, holiday promotions can be beneficial for B2B businesses.

What your B2B business can do to prepare for the holiday season.

Different tactics and ideas for holiday marketing activities for B2B businesses.\xa0

B2B holiday content ideas including content focused on gratitude (thanking your clients), giving back (highlighting any of your company\u2019s charitable effort, and New Year\u2019s resolutions (how your product or service can help your clients achieve their resolutions).