How Valuable are Fractional CMOs?
Fractional Chief Marketing Officers (CMOs) are those professionals a company would hire on a part-time or fractional basis. Perhaps the company has a marketing team great at the day-to-day execution but needs the strategic vision and path that a CMO can provide - this would be an ideal opportunity for a fractional CMO.
\n\nToday we have a guest on the podcast, Casey Stanton, who is the foremost expert in building a business as a fractional chief marketing officer. After working in a marketing agency for almost a decade, he had a stint as a professor of marketing at Tulane University. Casey is based in Philadelphia where he runs the premiere fractional CMO education and support company, CMOx.
\n\nTopics we cover in this episode include:
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\n\nWhat is the role of a fractional CMO? What niches are best for a fractional CMO?
\n\nWhat does the future of a marketing team look like?
\n\nHow can a fractional CMO manage multiple teams if they have multiple clients?
\n\nHow does a Fractional CMO know they've done a great job?
\n\nJoin us and tune in to this episode.
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