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In this episode we\u2019re tackling the customer journey.\xa0 These are the seven steps that someone goes through to buy and become a repeat customer. The steps are: know, like, trust, try, buy, repeat, refer.

A way to explain the customer journey would be like this...No matter what product or service you sell, your customers, buyers or clients go through a few common steps from the time they find out about your offer until the time they buy from you.\xa0

I recently did a deep dive presentation with business owners and took them through the concept of the customer journey and they were so blown away by how it helped them simplify how to look at their company\u2019s marketing that I wanted to share this concept with a wider audience.

All of us on the panel are familiar with the customer journey so as we dive in, we\u2019ll explain the steps, talk through each one, explain how the steps don\u2019t alway happen in order and discuss what types of marketing tactics you may want to use at each stage and why.

Some of the topics covered include:

What are some examples of the \u201cright\u201d kind of marketing done at each of the steps?

We\u2019ve explained the seven steps in a very logical fashion, does the customer always follow this path? Why/why not?\xa0

Do you find that a lot of business owners want their customers to jump past certain steps in the customer journey and just get to the buying already??? How do you counsel patience and good marketing to enhance that journey?

If a listener was brand new to the customer journey concept today, what one or two things would you advise they start to do in their marketing to put them on a good path to guiding the customer journey for their clients?\xa0

Join us for the conversation.