How to Determine the Right Marketing Budget for Your Business
There are a lot of opinions out there about what an appropriate marketing budget is for a business, and it often depends upon who you ask.\xa0 In this episode our four marketing guides will help unpack this important topic with the goal of helping you answer this important question of \u2018What Should My Marketing Budget Be\u2019.
\n\nThe questions we provide answers to in this episode include:
\n\nWhy is setting your company\u2019s marketing budget such a hard topic?
\n\nWhat is the difference between an overhead budget item and an investment budget item?
\n\nWhat should drive your marketing budget?
\n\nWhat factors should go into a marketing budget?
\n\nWhat about the 5% of revenue rule of thumb?
\n\nHow do you determine the amount of budget spend vs what you actually want to accomplish?
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