How to Build a Good Client / Marketing Agency Relationship
The Client And Agency Are Not Always Right: The Smartest Steps To Set, Correct, Save And Grow A Business Relationship
\n\nThe client is not always right. But the agency is not always right either. The way we communicate throughout the duration of a business relationship means everything but let\u2019s face it: Anybody who says they\u2019ve figured out how to have the perfect client relationship every time is lying.\xa0
\n\nThere\u2019s the honeymoon phase when everybody\u2019s excited. But then, it\u2019s not long before there are tests and challenges for both sides of the table. Today, we\u2019re going to speak about what you can do to set, correct, repair, save and grow the business relationship \u2013 whether you\u2019re the client or the agency.\xa0
\n\nAnd we\u2019re going to draw on our own experiences, some good and some bad to share with you.
\n\nTopics covered in this episode include:
\n\nWhen you and another party are just about to agree to an engagement, what kinds of things do you look for to indicate that you want to go forward full throttle with a client? Conversely, what kinds of things said or behaviors exhibited does the other side do that you know you\u2019ve got to walk away or run from?
\n\nWhat kind of expectation setting can be done here by both parties to extend that honeymoon period beyond 30 days?
\n\nWhat kinds of things can we tell a client about these longer-term projects to put their mind at ease, especially when there\u2019s a lot that they\u2019re not going to see right away?\xa0
\n\nWhat\u2019s the right balance for an agency in terms of how you properly educate the client on marketing concepts and on what to expect with the work an agency will do for them? What level of client education is too light and what is too far?
\n\nWhat are some of the worst things that agencies and web firms do to potentially jeopardize the client relationship within the first 6-9 months?
\n\nAre we agencies talking about the things WE care a lot more about than what CLIENTS care about? If so, what kinds of things can we communicate more clearly to small business owners so that we stay on the same wavelength as them?\xa0
\n\nIt seems like one of the biggest threats to a relationship is the wealth of information out there that a client can read or hear. They read an article with advice that\u2019s different than what you told them. They hear a speaker talking about a social media tool and wonder, \u201cWhy aren\u2019t we on TikTok?\u201d? They have a friend or colleague telling them that they should change their website, their LinkedIn profile, their email marketing. How can an agency cope with this kind of dynamic knowing that there\u2019s a ton of info out there that can confuse and conflict -and keep the client walking on the same path as you?
\n\nJoin us for a lively discussion.
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