Hiring An In-House Marketer? Watch this first.
Are you the owner of a growing business wondering whether you should hire an in-house marketer or continue using vendors or marketing agencies? Both models have their pros and cons, though many business owners tend to gravitate towards hiring in-house employees because that feels most familiar. They think they\u2019ll have more control, that results will be better, and sometimes think it will save them money. But is that true?\xa0
\n\nChoosing to hire an in-house marketer or an agency is a big decision that will have a big impact on your business. In this episode, our marketing guides use their experience in both hiring in-house marketers and as agency owners themselves\xa0to share the information you need to make the best decision for your business.\xa0
\n\nIn this episode, you\u2019ll learn:
\n\nWhy businesses gravitate towards hiring an internal marketer vs. an agency or remote marketing team
\n\nHow to determine what level of marketer you need
\n\nHow to gauge the marketing expertise of a potential marketer if marketing isn\u2019t your area of expertise
\n\nThe important questions you should ask yourself before hiring an in-house marketer like:
\n\n- Who Will MANAGE and LEAD this internal marketer?
- What tools/software subscriptions will an internal marketer need and what will these cost?
- Who will define the strategic marketing plan that they will execute?
- Is this person an expert in the area of marketing that my marketing plan requires?
How to determine the metrics for gauging success of the marketer in their role