Getting Your Small Business Started with Google Ads
When your prospective customers are looking for your product or service chances are high that they\u2019ll Google it.\xa0 When somebody is looking for a dentist near them, they\u2019ll Google it. If somebody needs a mechanic in their town, they\u2019ll Google it. And when they Google it, they\u2019ll see organic results as well as paid results.\xa0
\n\nToday we\u2019ll be exploring the topic of Google Ads and how to get started with them. Google Ads are a powerful form of advertising and even though Google has made big steps to make them more accessible, there are some things you need to understand and areas to avoid.\xa0\xa0
\n\nTune in to learn how to get started with Google Ads.
\n\nWe\u2019ll discuss:
\n\nWhy Google Ads are such a powerful form of advertising.
\n\nHow Google Ads work.\xa0\xa0
\n\nChoosing between Smart Campaign and Expert Mode options when setting up your Google Ads account.
\n\nAn overview of what types of ad campaigns you can run and which type a first time advertiser should use and why?\xa0
\n\nChoosing your ad networks, schedule, and location\u2013what ad networks you can choose and how you can target by location.
\n\nSetting up a daily budget and choosing your bidding strategy.\xa0\xa0
\n\nWhat keywords are, how they work, and tips for selecting keywords.
\n\nWhat negative keywords are and why they are so important.
\n\nWhat keyword match types are and why it\u2019s so important to get them right.
\n\nThe important elements of any ad and tips for building your ads.
\n\nThe importance of landing pages when creating ad campaigns.
\n\nKey things you should measure when running Google Ads to maximize your return on investment.\xa0
\n\nFor extra information, you might find these articles helpful: https://www.wordstream.com/blog/ws/2022/03/21/how-to-run-google-ads\xa0
\n\nhttps://www.wordstream.com/blog/ws/2021/09/07/ppc-reporting
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