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Facebook continues to be a social media powerhouse. Even though other platforms are growing in popularity, Facebook continues to have a large audience of engaged users. Despite this, many businesses have not tried Facebook advertising or have tried it without success. If you\u2019re a small business owner who would like to get started with Facebook advertising, today\u2019s episode is for you. We\u2019ll take a look at everything you\u2019ll want to know before you start advertising on Facebook. If you\u2019d like to avoid the mistakes many people make when first starting out and learn how you can get the most out of your Facebook Ads, tune in.

We\u2019ll cover:

A brief history of Facebook and how it became a pay-to-play scenario.

Why Facebook is still relevant today for businesses trying to reach their ideal target audience.

The strengths of Facebook Ads.

Types of ads your business can present on Facebook.

Tips for getting the most out of advertising on Facebook.

Common mistakes or pitfalls you should avoid when advertising on Facebook.

How your business can leverage Facebook Ads to connect with potential customers who are at different stages of the buyer\u2019s journey (knowing, liking, trusting, buying, repeating and referring stages).