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We\u2019re recording this episode in mid-2022 where some parts of the world are very open and other parts are just emerging from COVID lockdowns and various restrictions. For some, it may be the first time in a couple of years you\u2019re finally able to attend an in-person conference, event or tradeshow.

In this episode we\u2019ll discuss ways to make those events and tradeshows more meaningful and effective for you. Whether you\u2019re a first time attendee at an annual event or have gone all in as a tier one trade show sponsor with a 10x30 booth, we\u2019ll give you ideas on how to make the most of it for your business.

For the purpose of this conversation, events are one day or less and conferences/tradeshows are multi-day.

Tune in to this episode to learn:

How to find relevant events and tradeshows to attend.

Why attending or displaying at events and tradeshows is worth it for small businesses.\xa0\xa0

What you can do before the event to maximize the value of each event or tradeshow.

How to improve booth traffic and engagements at tradeshows and events.

How you can make the most of a tradeshow by attending as an attendee.