Episode 15 - GMB Optimization

Published: Oct. 8, 2020, midnight

We talk about a topic that either confuses many small businesses, or can be very difficult to get a grasp on and can feel like just one more thing to deal with - Optimizing your Google My Business - or GMB - presence.

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It is an absolutely critical factor in making sure your business shows up in Local Search - or Maps - Search Results.

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  • Why is Google My Business so important for local businesses?
  • How can a business tell if they\u2019ve claimed their Google My Business listing?\xa0 What can they do if it\u2019s been claimed but they\u2019re not sure who has access?\xa0
  • What should a small business owner think about doing first once they\u2019ve claimed their Google My Business Listing?\xa0
  • How should a business think about tracking results and the impacts of Google My Business on their listing?
  • What are Posts on Google My Business?\xa0 How should a local business think about using these in their marketing?
  • How about businesses that are \u201cpractitioners\u201d within a \u201cpractice\u201d - for example, doctors within a practice or lawyers within a firm - how should they manage and work with Google My Business?
  • How should \u201cService Area Businesses\u201d work with Google My Business?
  • What impacts could this have for Small Business Owners if Google ads a paid option for GMBs ?
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