Dr. J.J. Peterson, Head of StoryBrand and Host of the Marketing Made Simple Podcast
When a potential customer arrives at your website, is it immediately clear to them how you can help them? Is your message clear? When your marketing message isn\u2019t clear, you lose people immediately.\xa0
\n\nIn today\u2019s episode, Dr. J.J. Peterson, Head of StoryBrand and Host of the Marketing Made Simple Podcast, joins us to share how you can clarify your message.
\n\nSince 2013, Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. StoryBrand helps business owners and marketers confidently create websites, emails, and more that actually work, without spending a fortune on consultants or agencies.
\n\nListen to this episode to learn:
\n\nWhat the StoryBrand Framework is and why it\u2019s so important.
\n\nHow to create a common thread throughout your messaging if you offer more than one core product or service.
\n\nCommon problems Dr. Peterson sees with business websites.\xa0
\n\nThe value and benefits that come from having a website with a clear message.
\n\nHow non-profit organizations leverage StoryBrand.
\n\nWhat a sales funnel is and why every organization needs one.
\n\nHow you can attract visitors to your website once you\u2019ve developed a clear message and built a strong site.\xa0
\n\nWhat the biggest misconceptions are about the StoryBrand Framework.
\n\nThe most challenging industry for which Dr. Peterson has created a BrandScript.
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