Content Platform ... Also known as Content Marketing
We talk about something essential to inbound and digital marketing success: content, different types of content, how content relates to the buyer journey, and what it can do for you and your business.
\n\n- Overview of the buyer journey and how content fits into that journey
- What types of content you should consider, and how you can use them
- What content is needed
- How to start creating content
- Common mistakes people make putting together a content strategy