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In this thought-provoking episode of Marketing Guides for Small Business, we dive deep into the world of "Content Marketing for Local Search." If you're wondering why strategy is essential before crafting SEO-driven content and what marketing strategy entails, this is the episode for you.

Content creation is the backbone of successful SEO, but without a well-thought-out strategy, your efforts may fall short. Join our marketing experts, Ian and Ken, as they explore the importance of having a solid plan in place before embarking on your content marketing journey.

From understanding your target audience and setting clear objectives to creating engaging and locally relevant content, we'll unveil the key components of an effective marketing strategy. Learn how to align your content with your business goals, boost local search visibility, and capture the attention of your ideal customers.

Unlock the secrets to building a strategic content marketing approach that not only drives organic traffic but also sets the stage for long-term success. Tune in now and gain the knowledge to propel your local business to new heights with content marketing excellence!