Content Marketing For Local Search: Contents Role In SEO?
Welcome to Episode 161 of the "Marketing Guides for Small Business Podcast"! Today's episode promises to be a treasure trove for any business striving to understand the complex interplay between content and SEO. Paul, our host, is joined by marketing mavens, Ian and Ken, to dissect the critical components of successful content. They delve into the age-old question - should we write for people or search engines? Ken offers an in-depth analysis, emphasizing the importance of striking a balance to achieve stellar SEO outcomes. Ever wondered about Google's mysterious PageRank? Ian breaks it down for you, explaining the factors determining a page's rank and providing actionable tips tailored for local SEO. And if you're curious about the myriad content types at your disposal, don't miss Ken's comprehensive list and their respective utilities. This episode is a must-listen for anyone seeking clarity in the world of content-driven SEO. Dive in to boost your marketing game and remember, quality content is king!