Busting Myths about Yelp - with Alexandra Lieberman
As an online directory and resource site for people looking for businesses, Yelp is a true powerhouse. But, there are also many myths about Yelp that lead business owners to miss out on using it as an opportunity for growth.
\n\nOur guest this week is Alley Lieberman, Partner Account Executive, Yelp Inc. Alley joins us to help dispel many of the common myths about Yelp, like that Yelp is only for restaurants or that good reviews are removed for no reason. Alley will also show you how you can take control of your Yelp page to capture a new audience and level up your business.\xa0\xa0
\n\nBefore we get started, in full disclosure, Changescape Web is a Yelp Advertising Partner.
\n\nIn this episode, you\u2019ll learn:
\n\nWhy the following are myths about Yelp and what the truth is instead:\xa0
\n\n- Yelp is only for restaurants
- You have to pay to drive business from Yelp
- Ad spend positively influences Yelp reviews
- Only people with the Yelp app see your Yelp page
- People just go to Yelp to complain
What the difference between Google and Yelp is in terms of searching for businesses
\n\nThe biggest mistakes that businesses make with their Yelp Profile
\n\nWhat Yelp ad products are and how they help your business
\n\nBest practices for creating your Yelp profile
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