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Branding includes your logo, name, design and any other components associated with your brand\u2019s identity. But branding goes further than that. It captures almost everything about your business\u2013your vision and mission, the look and feel of your store (whether brick and mortar or virtual) and website, your social media profiles, the tone of your emails and social posts, and the way you market and deliver your product or service.\xa0

Perhaps most importantly, branding isn\u2019t just what you do or claim to do as a business, it\u2019s how your audience thinks about you. It\u2019s a customer or client\u2019s emotional connection to a service, product or company.

In today\u2019s we discuss how you can build a brand for your small business and bust some common myths about branding. We\u2019ll also share the essential elements of branding for your business.\xa0

Tune in to learn:

What branding is and why it is important for small businesses.

The difference between branding and marketing and how the two work together.

Some essential elements of branding a small business.

Common myths about branding and what the truth is.

Whether you should outsource your branding efforts or not.