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WHAT CREATES RESONANCES IN MARKETING?

To me, this is the Holy Grail of marketing. Resonance.

To create something that speaks to the soul of another is divine.

In the “Information Age” your marketing wasn’t about resonance. It was about information. Factoids. How To tidbits.

But in the Tribal Economy it’s about connection. When someone resonates with what you say in your content, you’re in alignment with your people and you earn their attention.

Here’s how you create that resonance...

(Watch Video)

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*Resonance comes when you understand your people and lead a conversation that sets them free.

I invite you to find your Conversation to lead with free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

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[Marketing for the Rest of Us - Episode 200]
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