Universals vs Particulars
Universals vs Particulars...
When you only talk about the problem at a general level it doesn’t really connect with your audience at an emotional level.
If you don’t really hit the problem, you haven’t really hit the pain.
[Marketing for the Rest of Us - Episode 49]
#marketingfortherestofus
Shout out to Curt Stockwell and Andy Dentone at Well Dressed Walrus for the hat. If you have swag you want to send me, I’ll give you a shout out too ;)