Wharton Marketing Professor and New York Times Best-Selling Author, Dr. Jonah Berger talks about Uncertainty, Reactance, & Polarization: Navigating 2021's Revolutionized Digital Marketing Landscape
Dr. Berger has published dozens of articles in top\u2010tier academic journals and teaches Wharton\u2019s highest rated online course. His work has been covered to by the New York Times, Wall Street Journal, and Harvard Business Review. He is the internationally bestselling author of multiple books including Contagious: Why Things Catch On (over half a million copies in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior. He has been a keynote speaker at SXSW, Cannes Lions and has consulted for companies like Apple, Google, GE, Nike, Coca-Cola, and the Gates Foundation. In this episode we explore the lessons from his latest book 'The Catalyst: How to Change Anyone's Mind' for the revolutionsed digital marketing landscape of 2021.