Understanding Community Led vs Product Led Growth with HubSpot's SVP of Marketing
From working for large brands in both B2C and B2B to scaling one of the largest customer acquisition engines in B2B, Kieran Flanagan is a Senior Vice President of Marketing at Hubspot, holding a proven track record of assisting SaaS businesses of all sizes. With heavy experience in inbound marketing, he is also a growth marketing thought leader and speaks at events across the globe on the topic. Tune in to learn everything there is to know about driving engagement, community and product-led growth, and his transition from a software engineer to a Serial Marketer.
\nWhat's On The Menu:
\nCurrent industry-changing trends that are attracting major VC investments
\nThe future of media companies
\nThe 3 types of community led growth and what most people get wrong about it
\nWhy a product led funnel is easier to build than a community led go to market
\nDepth vs breadth - how to drive real, meaningful growth
\nWhy hiring A+ talent does not always imply creating an A+ culture