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Interview with Claire Suellentrop - Co-founder & COO of Forget The Funnel and Former Director of Marketing at Calendly

With an experience of more than 10 years in marketing and 8 years in SaaS - Claire Suellentrop is on a quest to democratize access to fulfilling, high-paying careers in tech. Previously the Director of Marketing and #2 employee at Calendly \u2014 she has seen firsthand that truly effective marketing stems from a deep understanding of existing customers. Tune in to know how her methods have helped businesses identify marketing messages that build greater relationships and achieve record-breaking sales.

What's On The Menu:

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• The 3 most critical skill positions for leading a SaaS marketing team
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• The key difference between Marketing and Growth
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• Leveraging ideal customers in product-led growth
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• Marketing channels you need to perfect your messaging
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• How to provide value to customers that have the intent to purchase
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• How to use performance indicators in 2022: Distinguishing CPIs from KPIs
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